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High-impact marketing for cutting-edge companies.
About Me
My name is Abigail (Abby) Letson, and I am a strategic and results-driven marketing leader with 7+ years of proven experience in developing and executing innovative, high-impact marketing campaigns. I specialize in traditional and digital marketing; media buying; and AI-powered, savvy marketing strategies that leverage limited resources for major results. My MBA in Executive Leadership has honed my skills in leading high-performing teams and using data-driven insights to build tailored strategies across B2B, D2C, and SaaS with a strong track record of driving brand awareness, customer acquisition, and overall growth.
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Recently, I've worked with companies spanning AI, biotech, and higher education. I spearheaded marketing efforts to bring Ferris AI to market and managed a small team with a $600K budget at Felician University.
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I'm passionate about continuing to drive growth with companies at the cutting-edge as we charge into the future. Let's connect!
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Portfolio Overview
In this portfolio, you'll find a selection of my impactful projects where I led innovative marketing strategies, crafted compelling brand identities, and delivered measurable results. Explore the work that highlights my commitment to driving growth, engaging audiences, and creating lasting brand impressions.
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Contact Me
If you're looking to work with a growth-oriented marketing leader to take your organization to the next level of success, please contact me today by filling out the form below.